4 Big Campaigns in 4 Short Months
This has been a great year for us, working on some extremely rewarding campaigns. We deepened our relationships with some great clients like the YMCA Canada, Dominion Lending Centres, Ontario Telemedicine Network and Purpose Investments creating four separate commercial campaigns delivering over 30 spots and related assets, in both English and French.
Each commercial spot tells our clients’ stories in a unique and concise way. Purpose’s Som Seif’s down-to-earth personality and thought-leadership brand is at the forefront of his 8 intriguing “Ask Som” campaign and marks the fourth campaign we’d done for Purpose Investments.
The YMCA Canada campaign was wide ranging; including 7 personal stories, posters, social campaigns and two national PSA’s.
For DLC we had some huge creative challenges like negotiating with Sony Music for music rights to the 1980’s hit “Our House” and finding the perfect Obama stand-in. The result is a theatrical and national release of 2 x:30 brand spots and 12 x :15 second spots in English and French.
And for Ontario Telemedicine Network we pitched an influencer campaign in partnership with TVO that features three exciting new digital health services; available now in Ontario.