“OK, but how does that push the boundaries?” I would be lying if I said I wasn’t frustrated as all heck when our Creative Director, Graeme, said that to me for what felt like the umpteenth time during one of our brainstorming sessions. In retrospect, I’m
It's been eight weeks now since I've stopped going into the office every day. I've decided it's time for my sabbatical coming out party, here goes… After entering Queen's University 39 years ago-- I've returned, taking two online courses to complete my B.A. Then in the spring I hope to
Forget the Swag and Give Guests Something They Actually Want *93% of consumers claimed that live events had a larger influence on them than TV ads (*source 1) *98% feel more inclined to purchase after attending an activation (*source 2) *70% become regular customers after an experiential marketing
Meet Sam. Shooter, editor and everything in-between. Favourite children’s book: Asterix the Gladiator - a fairly obscure series of comics with great illustrations that were enough to keep me reading until I was old enough to get the jokes. Website you visit the most: Google.ca of course.…but actually either tsn.ca or youtube.com A
Chapter 3: 58 days of self-imposed isolation Crispy french fries and a salty margarita. Simple pleasures that changed everything. It marked the moment I finally put a pause on productivity. But it took me 10 days and a flurry of activity and self-reflection to get
Chapter 2: 58 days of self-imposed isolation BANG! BANG! In the middle of the night I jumped out of bed to what sounded like five gun shots ringing out. My heart was thumping. Strange noises echoed through the jungle around my cabin, then quick flashes of
I know I’ve made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. HAL: 2001: A Space Odyssey Last week Facebook CEO Mark Zuckerberg was on the Congressional hot seat, answering questions related to the
We hope our newest awareness campaign sends people straight to their doctors’ offices. For the month of April, which is esophageal cancer awareness month, we have partnered with surgeon Dr. Darling and her team at Doctors of Thoracic Surgery (DOTS) to get esophageal cancer on Canadians’ radars and encourage
Chapter 1: No Perfect Time It was pitch black. A torrent of rain and wind whipped through my tiny one-room cottage. I pulled the door closed that first night to discover a baby bat bleeding out on the mosquito net of my bed. I took a
It’s Friday morning and the Q office is abuzz—the editors are working to meet deadlines, shoots are being planned for the following week, scripts are being finalized and sent for feedback – yet amongst all the commotion there is one question percolating in the back
