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A little girl places a Q-tip into a bowl of milk and food colouring - conducting a small science experiment. She is in a big open kitchen. Above her is the text "What's an a-ha moment?"

Celebrating Women in Science

Science a-ha moments are life changing. And they happen to every kid, regardless of gender. So why do women only account for 28% of science researchers across the world?

This week, we’re collaborating with the Ontario Science Centre to celebrate the upcoming #February11 International Day of Women and Girls in Science with a spot that seeks to break down the barriers that women and girls experience when pursuing a career in science.

We headed to our favourite set in Toronto (Richard and Dorothy’s gorgeous Riverdale home) and filmed with 4 young “scientists” conducting science experiments during moments of play.

Stay tuned for the launch of this spot on #February11.

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