One Campaign; 2 Sing-A-Long Commercials and 12 Playful Shorts
When it comes to our homes, pads, domiciles and havens, we all have different tastes and needs. For some, a haven may be a cottage up North or a basement apartment in Leslieville. But one thing is for sure, some of us could use a little helping hand when it comes to making a down payment, or putting money towards a mortgage. That’s the premise behind our newest commercial campaign for our clients at Dominion Lending Centres.
The national campaign is called “we’ve got a mortgage for that” and highlights the many different needs, financial situations and dream homes that customers have.
And it’s kept us pretty busy! The campaign launches with a 30 second spot (in both French and English) featuring an array of locations; from downtown Toronto to the woods of Schomberg (thank you set-scouter and the lovely people who lent us their homes!) with 30+ actors lip-singing to the song “Our House”. The spot aired in January and if you haven’t seen it yet, check it out:
We continued the campaign online with a series of 6 comedic spots (also in English and French) that feature the financial needs of some truly wacky characters. In typical Q fashion we all wore multiple hats through a marathon 3 day shoot. But our fearless Director Graeme and brave Production Manager Allie kept everything running smoothly and the end result is a fun, highly stylized series that delivers compelling messaging in a comic wrapper…all in under 15 seconds! Watch the first two: