June 2008

Following q media’s successful 2007 integrated series Excellence By Design (go to www.globeandmail.com to view) the Globe and Mail and Infiniti decided to follow up the campaign with Performance By Design (www.globeandmail.com/performance) this year.  The project features Globe and Mail articles, 60-second television spots and longer web videos.  The series looks at six individuals for whom Performance Matters.  The first episode features Cirque du Soleil production designer Patricia Ruel.  Designer and Editor Graeme Mathieson weaves together a wonderful mix of animation, performance footage and interview segments to create a spot that is literally “breathtaking.” 

Click here for a video sample...

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