Service Provided: Branded Content + Video Agency
A fun series that puts the audience right into the action: behind the wheel of a Porsche Macan, 1000 vertical feet up a rock-face, into the busy kitchen of the Drake Devonshire and enjoying a frosty beer on the 9th hole. And our creative storytelling style allows the audience complete control to pick and choose what they see!
The Globe and Mail came to us with a great project for Porsche using 360˚ technology, featuring 3 profiles on entrepreneurs. 360˚ video is fantastic – it gives viewers the chance to feel completely immersed in the footage, but it proposes some challenges when it comes to storytelling. Without controlling where the audience looks how can you tell a story that’s clear and succinct?
Get creative with gear and script away!
Collaboration played a big role in this series: we worked with Q alum Matthew Bennett and 360˚ video specialist Renan Ozen from Quick Attack Productions. Matthew and Renan put their heads (and love for custom gear) together to source a rover and create a compact backpack rig for the 360˚ camera set-up. Both rigs enabled us to put the audience right into the story with our profiles (like up 1000 vertical feet with climber Matthew Languay) and to tell the story, we wrote authentic scripts based on interviews, read by a narrator. This allows us to tell the story while fully immersing the audience in the visuals.
This series had over 2,000,000 views on Youtube with 73% of viewers watching the video in full. It introduced Globe and Mail audiences to 360˚ content and helped Porsche connect with a new, young, thrill-seeking customer base.