the challenge.

Every year there are thousands of collisions at highway rail crossings, resulting in hundreds of fatalities. 61% of railway crossings in Canada do not have warning lights, bells or gates. Datamotive is developing a wireless advanced warning system to notify vehicles when a train is approaching a crossing. They were invited by Fiat Chrysler to present their Train Early Detection System (TEDS) technology during Canadian Innovation Day. However, the system was still in early design stages and they had very limited visuals to support their concept. They also wanted to present the statistics that support the severity of the problem – which can be very dry for viewers. 

the Q-lution.

Statistics and complex technology can be dry for viewers. So the team developed a script and an infographic animation style inspired by traffic warning signs and isometric drawings that could bring their concept technology and statistics to life. Sound design also helped increase the drama of the piece. The final product is the perfect elevator pitch for TEDS; grabbing the audiences’ attention from the onset and quickly laying out the technology behind the concept.