In July, UK-based agency BBD Perfect Storm got in touch through the Q network to work on an anti-doping PSA for a new initiative by the chairman of SKINS called Pure Sport.  It was hush hush at first, with a big name attached and a big idea to launch a worldwide campaign for clean sports.  A flurry of emails and a few international conversations and we found ourselves on a track at Centennial Stadium in Etobicoke, filming a PSA with Canadian sprinter Ben Johnson.

The goal of the campaign is to amass 10,000 signatures on a petition for change which will be presented to the IOC and to WADA – to restore public confidence in the principles of fair and clean competition and to help athletes to #ChooseTheRightTrack.