Service Provided: Corporate Videos + Video Agency
A poignant global fundraising campaign that highlights the state of healthcare in Ghana, that uses healthcare workers and patients to create awareness. In Ghana, there are nine doctors for every 100,000 people and zero nurses certified in child health. It sounds dire – but the passionate nursing students featured in the video are working towards making a change.
SickKids had a tight budget, but knew the frontline healthcare workers needed to be the people delivering the messages about the dire state of healthcare in their country for this fundraising campaign.
One-person band and smart graphics.
To travel within the tight budget parameters, we downsized our crew to one person with a camera to direct, interview, film and record sound. We also proposed that the most impactful messages were delivered directly from the healthcare workers and patients (scripted ahead of time). When we were in the post production phase, we noticed that some of the accents made the stats a little difficult to understand. So we developed a graphic style that allowed for the stats to be reinforced on-screen.