Conall

Outside the March

Dr. Silver – Canadian Theatre Trailer

 

Service Provider: Social Video

Consider this theatre trailer your invitation to celebrate the life of the mysterious and magnetic spiritual leader Dr. Leonard P. Silver. The festivities promise to be an enchanting experience; a sung-through, psychedelic dissolution into the transcendental power of music.

 

the challenge.

Outside the March and The Musical Stage Company wanted a unique way to announce their brand new immersive theatre experience.

the Q-lution.

Immerse the audience with a theatre trailer. 

Our friends at Outside the March specialize in immersive theatre experiences, where they bring their audiences into the time, place and even mindset of the characters to help amplify the experience. So we worked together to create a concept that immersed the audience right into the action – a theatre trailer to cordially invite audiences to the “celebration of life” (i.e. the show) straight from Dr. Silver’s most avid followers.

This allowed us to stretch our creative muscles and showcase the most unusual and unsettling spaces in the magnificent Integral House. Not only does this theatre trailer inform audiences when the show is premiering, but most importantly, it gives potential guests a chance to experience the music and the themes of the play.

the results.

With over 16,000 views, rave reviews, and 3-weeks straight of sold out performances, this mind-bending trailer has certainly resonated with viewers and gave potential audiences a true sneak peek into Dr. Silver’s world.