National Campaign to Promote Volunteering

Eight 30 second spots

How can we get Canadians to pledge 2,000,000 volunteer hours in 2010?  Show them the diverse faces of  those across the country and meet inspiring, commited people who care about  everything from climate change to CAMH.

q media designed the entire campaign. Dorothy Engelman produced the spots, Graeme Mathieson directed, and Matt Bennett and Sasha Moric worked as DOPs. This was our first commercial series using our new double system rig with the Canon 5D Mark II.