Translate survey results in a fun and engaging way.
We worked closely with Jim Ryan and David Jones of RyanEdwards to brainstorm an approach that would bring survey results to life, using animation. We wanted to make sure that we present OREA as a friendly, approachable organization. The spot takes relatively dry survey results, the importance of getting fair market value for your home compared to getting a new job or having a lucrative stock portfolio, and presents them in a light hearted and colourful manner. Animator, Josh Kaplan chose a bright colour palate, friendly characters and fun sound design to create an ad that doesn’t feel stale in any way.