For this HSBC branded content campaign, we asked investment specialists to look into their crystal balls and make projections for the coming year. The result four videos created for HSBC in partnership with the Globe and Mail, featuring both HSBC and 3rd party experts. Creative Director, Graeme Mathieson, took a simple approach, using a white backgrounds mounted on grip stands to create a unique look and feel. The graphics were then seamlessly integrated into the white background. By using a simple setting and approach, HSBC expertise is the primary focus of the campaign.