This simple, compelling black-and-white spot asks the question - 'if you were designing an investment fund, where would you start?’

This beautiful spot was one of ten in a commercial series, all produced in one (very long) day, shooting at various Toronto locations including the AGO, Harbourfront and Sherbourne Commons. While the spots were shot and produced in less that a month, the project was the result of a year long discussion with Claymore Investments. The discussion sessions helped us to essentialize Claymore’s message and gave the spots an informed and thoughtful air - driven home a stellar performance by CEO Som Seif. The spots have appeared on BNN, CTV, CBC and several other networks across Canada.

Categories

The Permalink

Share This Story