The power is back in the hands of the consumers. With networking sites, blogs and forums, customers can share their opinions on virtually any purchase. But the conversation isn’t just one ended, consumers have begun to demand a conversation with the companies themselves. Companies have realized that these online conversations can be highly influential and hugely damaging. Companies have begun creating blogs and twitter accounts to join in on the dialogue about their products and respond to their customers complaints. The digital space has finally given consumers the power to stand up and be heard.