Last February, we spent two weeks shooting Direct Energy employees across North America. We selected the Canon 5D Mark II as our camera of choice - the flexibility of the camera and superior image quality allowed us to shoot over 100 set-ups in just 6 days. We needed to move quickly, without compromising quality – and the Canon 5D Mark II delivered. DOP Sasha Moric worked seamlessly with Director Steve Lang to create a first-person employee-driven spot. The footage was recently repurposed as a 30s commercial and was used at a Toronto Marlies Hockey games.

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