Foresters was looking to produce a video that was not just informative, but also fun, a word we don’t always use to describe financial literacy. We wanted to present their stats and message in a way that was fresh, under 90 seconds, and easy to understand, which is why we created an infographic video.
We were lucky to have a confident client that had begun to use bold, colourful print content. That was enough for animator Josh Kaplan to take the tone and characters from print and bring the project to life, making financial literacy fun.
Find out more about Foresters’ Financial Literacy campaign here.