Camp Ooch is a place where kids finally get to be kids. As a camp for children with cancer, Camp Ooch provides them with meaningful adventures entirely free of charge. The video was designed to inspire participants of the annual 2-day bike ride fundraiser Tour for Kids, in support of Camp Ooch. Because the participants don’t get a chance to see the direct impact their fundraising has, we wanted to put the campers, their families and the camp experience at the forefront of this video. The 2013 event raised over $1.25 million.