In 2009 q media took on an adventure – producing a full corporate video for CANON Canada using their new 5D Mark ll. The camera has now taken on near legendary status, but in May 2009, few had even considered trying the camera for video purposes. q media’s Matthew Bennett, a self-confessed camera geek, had been reading camera blogs that speculated on the camera’s possibility for shooting video. So we decided to take the leap and pitched CANON with the idea of using the 5D for their corporate video. They loved the idea – and so did the q media team. A number of us took the camera on vacation that summer to get supplementary shots in the corners of Canada – in Tofino, Vancouver, Montreal, Southern Alberta and New Brunswick. The results were spectacular.