How do you tell a story about a company’s journey to make a difference?
Talk to all the people involved find out the common thread from a 360 degree perspective, then cut down 20 hours of interviews into a 3 minute video.
That’s what we did for Manulife Financial. Manulife began a journey three years ago to make volunteering their Signature cause. It’s an interesting story – and it’s authentic.
They partnered with the experts at Volunteer Canada, did their homework and commissioned a landmark research project then rolled up their sleeves and got to work. They did it with their employees and their community partners.
Directed by Q Creative Director Graeme Mathieson, all shot with steadicam they created a lovely story with heart.