How do you tell a story about a company’s journey to make a difference?

Talk to all the people involved find out the common thread from a 360 degree perspective, then cut down 20 hours of interviews into a 3 minute video.

That’s what we did for Manulife Financial.  Manulife began a journey three years ago to make volunteering their Signature cause. It’s an interesting story – and it’s authentic.

They partnered with the experts at Volunteer Canada, did their homework and commissioned a landmark research project then rolled up their sleeves and got to work. They did it with their employees and their community partners.

Directed by Q Creative Director Graeme Mathieson, all shot with steadicam they created a lovely story with heart.

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