These 60-second spots (8 and counting) were designed to explain and illustrate iTrade’s online trading capabilities. In this spot, our host explains iTrade’s fixed income options. Creative Director Graeme Mathieson helped to give the spots have a bright and informative quality – in keeping with iTrade’s overall branding. Director and gadget guy Matthew Bennett actually built a small dolly to create beautiful, arced tracking shots around the computer display. Matthew also managed to digitally remove the tell tale branding on the monitor. Our talented host Lori Belanger helps to give the piece (and brand) a distinctive and positive tone and feel.