This short video dramatically presents the shortfall in funding to support pain research while highlighting the action taken by the Sickkids Pain Centre.
It was designed to coincide with the delivery of a longer Pain Centre video that featured interviews with doctors, nurses & families. That video was aimed largely at the heart. This video was designed to appeal to the head. Both of the videos give the foundation for different options for different audiences.
See more of our work for Sickkids here: