“0.3% of Saharan solar energy – could power Europe.” It’s a compelling piece of information – we wished we’d originated the thoughts and ideas in this series of spots. Instead we took the creative from a number of still ads produced for HSBC in the UK and made 10 & 15 second spots for Canada. Creative Director (and animator) Graeme Mathieson added subtle animation and animated features like the sun flares in this spot to give the ads a life beyond the page.

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