We collaborated with The Globe and Mail and Birks Canada on an exciting content marketing project designed to help men through the three most important steps of their engagement journey (The Rock, The Talk and The Suit). The three spots were filmed in and around Toronto’s posh Yorkville neighborhood and were hosted by the fabulous Stefania Yarhi of textstyles.ca.  We were immersed in the glamorous world of fashion and high-end jewelry for the first time – and it was blast! Caitie created fun and informative scripts while Graeme directed the spots and designed a fresh and engaging look-and-feel.