the challenge.

Lincoln wanted to align themselves with the Catalysts series featured in the Globe and Mail. 

the Q-lution.

Be playful about filming. 

The Globe and Mail launched The Catalysts, a search for inspirational Canadians who are innovative in their careers. The Globe partnered with Lincoln for this video series to profile some of these creative individuals at work, including a chef, a marketing guru and an adventure entrepreneur. This piece features Alexander Josephson, co-founder of the cutting edge architectural firm, Partisans. These spots also feature Lincoln’s new MKZ, which gave our crew the chance to play around with car mounts and beauty shots.