the challenge.
Lawyers get overloaded by emails. McMillan wanted to create a fun and fresh video that stood out from their usual newsletter to share holiday cheer with their clients. But with offices and clients in countries across the globe, the video needed to be accessible and sensitive in recognizing all the diverse ways different religions and communities celebrate the holidays.
the Q-lution.
Back to Silent Films
We developed a storytelling approach without words or voices to get us around the language issues. A story that highlighted McMillan’s Canadian roots but also a universal appeal. The vignette follows a newcomer family’s first Canadian winter. When it came to creative, Josh and Caitie wanted to celebrate their soft spot for stop motion animation and used a paper folding style of animation, inspired by traditional holiday cards.
the result.
A piece that brings audiences into a magical holiday world of wonder, and hopefully leaves a smile on viewer’s faces.