the challenge.

Our friends at Public Inc. came to us with a script and a fast turnaround to create a awareness campaign for Change Day Ontario. The content needed to inspire healthcare workers to spark a change in the industry by making online pledge commitments to do small things that make big differences.

the Q-lution.

Bold graphics and conceptual shooting. 

We knew we needed to put the people already making a difference front-facing in this awareness campaign. These spokespeople would show audiences how easy it was to make a pledge and join the movement.

We designed a conceptual style that integrated footage and faces with bold and fresh graphics to deliver key messaging. The crux of the video is a montage of smiling faces, each and every one of whom work in the healthcare industry. This montage acts as a reminder that we are all in this movement together, and together, we will spark a change.