100 Meters with Ben Johnson
The Q team had the pleasure of working with Ben Johnson this week, shooting an anti-doping PSA for Pure Sport‘s new campaign called “Choose The Right Track” – petitioning the IOC and WADA for more resources to prevent doping in sports.
It all happened pretty fast, a matter of weeks between inception and delivery. In collaboration with UK-based agency BBD Perfect Storm, we whipped together a quick production plan, pulled in some promising young athletes from the Etobicoke Track and Field Club and got ourselves organized to shoot on the track at Centennial Stadium. It was a scorcher – but we got some great footage and put together a powerful launch piece for the campaign. Check it out HERE – and be sure to sign the petition for drug-free sport!
The next stage of this project has Graeme and Stew on the road with Ben Johnson and SKINS chairman/PureSport founder Jaimie Fuller for a six country launch tour for the campaign – UK, Canada, USA, Australia, Japan and Seoul – wrapping up on the track at Jamsil Stadium, 25 years after Ben set the world record in the 100 meters at the ’88 Olympics. Check back for more updates.
