Branded Content is such a dry term. Who reads “content,” or watches it? No one, ever, anywhere. But people love to be entertained, love stories and want to be informed if it’s a topic that’s relevant to them. If you want your story to be read
How do you inspire creativity on a daily basis? It's a challenge everyone faces, regardless of industry. For us, creative inspiration comes from a combination of problem-solving, discovering innovative ways to generate and capture content and, most importantly, brainstorming with one another. Getting away from
It was such a pleasure to “meat” you in October at the Adelaide Hotel Halloween Party. Thank you for posing, sharing and indulging in our haunted photobooth activation. You got a chance to see a bit of how we work at our haunted photobooth, but we’d
Forget the Swag and Give Guests Something They Actually Want *93% of consumers claimed that live events had a larger influence on them than TV ads (*source 1) *98% feel more inclined to purchase after attending an activation (*source 2) *70% become regular customers after an experiential marketing
Meet Sam. Shooter, editor and everything in-between. Favourite children’s book: Asterix the Gladiator - a fairly obscure series of comics with great illustrations that were enough to keep me reading until I was old enough to get the jokes. Website you visit the most: Google.ca of course.…but actually either tsn.ca or youtube.com A
We hope our newest awareness campaign sends people straight to their doctors’ offices. For the month of April, which is esophageal cancer awareness month, we have partnered with surgeon Dr. Darling and her team at Doctors of Thoracic Surgery (DOTS) to get esophageal cancer on Canadians’ radars and encourage
It’s Friday morning and the Q office is abuzz—the editors are working to meet deadlines, shoots are being planned for the following week, scripts are being finalized and sent for feedback – yet amongst all the commotion there is one question percolating in the back
Meet Mike. Sound engineer master. Spaghetti addict. Chronic smiler. Favourite children’s book: “More Spaghetti, I Say!” By Rita Golden Gelman. It depicts a pair of monkey siblings, and revolves around a sister who cannot play with her little brother due to her oppressive spaghetti addiction. Once they grimly
One of our donation partners, Outside the March, is the recipient of glowing reviews with their newest theatre show Jerusalem! Every year, Q gives back with our time and talent to organizations in need. In 2018, we have pledged our services (graphic design, video production +