Q Best Video: Best Agency Promo

Staying creatively inspired can be a tough gig. At Q Media, we try and up our game by watching as much TV, Youtube, Netflix, HotDocs and movies as we can. Because the best way to get your creative juices flowing is to watch some killer content. Something that blows your mind, makes you smile, or takes your breath away. That’s why we launched the “Q Best” weekly contest. Each week, someone from the office poses a challenge to the rest of the office: “find me the best video on the internet that overcomes a creative challenge.” A ranking is then held over Friday lunch as we all watch them together.

This week’s challenge: the best agency promo spot.

Curated by Dorothy

“The shoe maker never has time to make shoes for themselves.”

Believe it or not, this expression is SO true for media and communications enterprises.

At Q, our motto is “We tell stories.” But how do we stack up against the competition talking about “Their Story?”

That’s what I wanted to know.  As well, I thought it instructive for our staff to think about all the different ways a communications company could tell their story, and which delivered the best promotional video. After reviewing all the submissions I was struck by how many were either nice to look at or clever concepts, but how very few were good, tight stories.

1st Place: The best video winner, “Buyral”  by John St. was short, creative and to the point. The others had interesting elements, but none really blew our team out of the water. Now, we’re going to spend some time trying to best these submissions and tell the “Q story” better.

2nd Place: Huge Promo.  by Huge Inc.

Find more Q Picks on our YouTube channel.

Do you have a suggestion for the best video promoting an agency? Share it with us on Twitter #QBestVideo.