Posted On: September 2, 2011
Check out Strategy Magazine‘s article on the Power of the Hour Campaign, in this month’s (May) issue! The article features great interviews from business heavy hitters like Ferg Devins of Molson Coors Canada: “It’s good business to be involved in the community, and it’s most powerful for the company at the local level where beer is being sold”. Tara Smith of UPS Canada: “We had found that, not that it’s easy to write a cheque, but sometimes charity organizations would benefit more from hands-on volunteer hours”. Paulette Minard of Home Depot Canada: “The industry is moving away from just being simply about cash. There are a lot of different ways to help”. Read the full article HERE. Strategy Magazine is the go-to tool for the Canadian marketing community as it constantly strives to uncover bold, innovative, inspiring and brand new campaigns and vision with the community.
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