An Event Activation that will Engage Future Customers and Boost Sales
Forget the Swag and Give Guests Something They Actually Want
*93% of consumers claimed that live events had a larger influence on them than TV ads (*source 1)
*98% feel more inclined to purchase after attending an activation (*source 2)
*70% become regular customers after an experiential marketing event (*source 3)
That’s because activations are a fun and memorable way to engage with your audience. Experiential activations give you the opportunity to chat directly with your consumers, define your brand culture and create customer-generated content. And with a little luck, a great event activation can transform your guests into free, enthusiastic influencers and brand promoters.
The key to a successful event activation is its “share factor”. Teck-savy consumers will want to post on Instagram and Facebook if you’re providing them with an experience and takeaway that is totally unique, fun, easy to share and let’s be honest—will generate them comments and likes.
This is particularly important when devising a strategy targeting Gen Z:
“We like experiences and memories,” says Bella Bucchiotti, a 21-year-old Canadian influencer and content creator. “We live in those little Instagram squares. [Brands should] create experiences for us that our debt and rent can’t afford us.” (Strategy Online, How to Tailor your Strategy to Gen Z).
That was our thinking at Q Media when we developed our Event Activation Package: custom video loops that allow your guests to let loose with their inner Drake, declare their love for Canada, or show-off their best Bruce Lee moves – all as shareable, professional quality video.
We’ve worked with clients like Takeover (the fastest growing tech and innovation conference in the city), Soho House and the National Speakers Bureau to develop custom activation experiences that are filmed in less than 30-seconds, then edited onsite and delivered directly to guests via email in less than 10 minutes.
At the Takeover conference, our activation booth had lines that wound throughout the conference and we created 85 videos in just under 6 hours. For Soho House’s Halloween Party, we developed a haunted photobooth that expanded their event’s murder mystery storyline; with the characters ghostly appearing in guests’ images. And we celebrated all things Canadiana at the National Speakers Bureau conference to seamlessly pair with their notable, all-Canadian keynote program.
We’ve connected directly with 100s of consumers and can confidently say those numbers above don’t lie. Event activation videos are the perfect social takeaway, transforming conference hashtags into trending, allowing a positive and memorable IRL interaction with your (potential) customers, and giving you direct contact information for future lead strategies.
Interested in talking about what we can dream up for your next conference or event? Email Caitie or give us a shout at 416 361 5907.
|| Want to know more? Download our Event Activation Package – incl. samples + quotes ||
